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Creative Design Services


I love branding – this is where the magic happens! Your brand is your identity, showing your customers how you wish to be portrayed.

​As well as creating new brands or refreshing existing ones, I can also design all the collateral you need for a consistent on-brand presence.


Smith Design creates great looking, functional websites that are easy for your customers to navigate. And just as important, they are simple for you to update and manage – no matter how limited your technical skills.

Keep your brand aligned and consistent with digital assets for your social media accounts. From Facebook banners to Instagram tiles, I can help you create and maintain a cohesive online presence.


I am the signage queen! There's no better way to promote your business than creative interior and exterior building signage.

Think of your vehicle as a moving billboard, ensuring all eyes are on your brand whenever you are out and about.

The Process

The 3 D's


Initially, it's great to meet in person or over Zoom so I can find out about your company. This is where we discuss your purpose, objectives and target audience.

Who are your competitors? What look and feel are you hoping for? And finally, what are your requirements and specifications. 

This helps me to fully understand what is most important to include in your design. It's also a good opportunity to get to know each and develop our relationship.

Before we move on I'll prepare a scope document along with a quote.


Now the fun part begins! I take your creative brief and use this information to create a moodboard. Once we are on the same page here, I can go for gold!

If your project is a logo and branding, I will present you with 2-3 options. Then using my favourite option, I will take you through my concepts for your brand, including graphic elements, colours and typography. This will give a sense of how your brand will look overall. 

If we are working together on a new website, you will receive a homepage design concept to approve before we move on to rolling out site-wide.


This is where the final revisions are made and once these are completed, your chosen logo and brand is supplied to you in eps, jpg, png and pdf formats.

At this stage of your website build all the techie bits will be complete and we can go live!

If you need anything printed I'm your go-to, with a great bunch of print suppliers nationwide.

Now everything is finalised I will put together your Brand Guidelines. These will become your bible, ensuring your brand remains consistent, whoever is producing your work.

I can literally guarantee a fantastic result

I’ve worked on some huge brand projects with Mel from Smith Design over the years and always look forward to this process with her because I can literally guarantee a fantastic result that will thrill and excite our client. I also know that I will end up with a wonderful library of brand assets and creative that will make my role as the outsource marketing manager so much easier, more fun and more successful.


Lit Marketing

The whole process was smooth and easy

Working with graphic designer Mel was such a pleasure. Mel connected with us and clearly encapsulated our learning community's vision in her shared designs.

The whole process was smooth and easy from start to finish and we are delighted with our new school logo, Omanu Kid and school house imagery. Thanks so much Mel.


Omanu Primary School

Mel always seems to pick up on the "ethos"

Mel's quality of work can only be described as exceptional.

She always seems to pick up on the "ethos", style and essence of what we are wanting to achieve, and the end product is amazing.

I can give Smith Design the highest recommendation of quality design and workmanship.


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